Last summer, I had the honor of photographing Lindsay Helzer Floral Design’s brand shoot. Lindsay’s florals have a unique edge and she is not afraid of color. All her work, (even the softer palettes) have a pop to them that is so fun to be inspired by. So imagine my delight when I was offered the opportunity to create a full brand identity for her with all that beauty in mind. Lindsay was actually featured on the cover of Magnolia Rouge this year — you can see that full shoot from her and Cassie Roch HERE.
A little known fact? My degree is in Graphic Design and my original plan was to become a stationary designer and sell wholesale to boutiques and larger companies like Anthropologie. I operated a small freelance company under my name and did small contracted jobs while pursuing a custom line of stationary… before deciding to pursue photography full-time a couple years ago. I have found myself really missing that creative time at my notebook, and often wish I’d have kept that dream alive awhile longer.
I think as humans we are always evolving and changing…which pulls our focus and goals into different spaces every few years. I feel a new pull back to my roots in order to pursue some old dreams I thought had died. To say the least, it was wonderful to work my old design muscles in creating this brand identity for Lindsay.
If you are a creative business owner, particularly if you are a wedding vendor — I still take on brand identity freelance work and am always up for collaborating on a styled brand shoot. You can contact me at email@example.com for information on custom pricing and options.
All Images shot by Jenni Kupelian in Portland, Oregon, unless otherwise noted.