Last summer, I had the honor of photographing Lindsay Helzer Floral Design’s brand shoot. Lindsay’s florals have a unique edge and she is not afraid of color. All her work, (even the softer palettes) have a pop to them that is so fun to be inspired by. So imagine my delight when I was offered the opportunity to create a full brand identity for her with all that beauty in mind. Lindsay was actually featured on the cover of Magnolia Rouge this year — you can see that full shoot from her and Cassie Roch HERE.

A little known fact? My degree is in Graphic Design and my original plan was to become a stationary designer and sell wholesale to boutiques and larger companies like Anthropologie. I operated a small freelance company under my name and did small contracted jobs while pursuing a custom line of stationary… before deciding to pursue photography full-time a couple years ago. I have found myself really missing that creative time at my notebook, and often wish I’d have kept that dream alive awhile longer.

I think as humans we are always evolving and changing…which pulls our focus and goals into different spaces every few years. I feel a new pull back to my roots in order to pursue some old dreams I thought had died. To say the least, it was wonderful to work my old design muscles in creating this brand identity for Lindsay.



If you are a creative business owner, particularly if you are a wedding vendor — I still take on brand identity freelance work and am always up for collaborating on a styled brand shoot. You can contact me at jennikupelian@gmail.com for information on custom pricing and options.

To see Lindsay’s beautiful work you can find here online and on instagram.

All Images shot by Jenni Kupelian in Portland, Oregon, unless otherwise noted.


I’m gearing up to photograph Lindsay and Shawn’s downtown portland January wedding in just a week or so and I could not be more excited. This couple have such a warm and fun dynamic together on camera and I’m sure it’s going to be a fantastic day. Over the summer we did a little hike to Government Cove, a secluded space in the Columbia River Gorge. The dramatic sunset environment was the perfect space for their engagement photos.

Canon 5d Mark III | 50mm F/1.8 Lens | Kodak Portra 400 Preset + My Tweaks 



















Congratulations to Lindsay and Shawn! You guys are the best clients a girl could ask for!

Posted in Photographs

Styled shoots can be a lot of work and sometimes there just isn’t enough left over in my budget for the year to plan anything elaborate after workshops and equipment upgrades. That being said, I used to become bitter and jealous and say things like “I don’t know how all these photographers do styled shoots all the time.” The truth is there is always a way to create with the tools you have in the moment. So a friend and myself put together a last minute bridal portrait session near the Columbia River Gorge simply because we were inspired by the golden light of the day. I happened to have a rather outdated white maxi dress in my closet and I knew my mom had amazing florals growing in her front yard. Styled all a certain way, while not the most amazing styled shoot that ever happened, we were able to highlight our gorgeous model Malaika’s sweet spirit and create some lovely work for our portfolios. Sometimes that’s all you need!

Mamiya 645af | 80mm F/2.8 Lens | Kodak Portra 800 | Scans by PhotoVision 












All images shot near the Sandy River Delta in the Columbia River Gorge

Co-Styling + Location Assistance Gina Neal Photography

Model Malaika Mcnamara

Posted in Photographs

Calligraphy by Kelsey Malie

I’m seeing a lot of “2016 Wrap Ups” in the creative community right now – everyone choosing their favorite images or projects from the year…projecting next year’s goals and recalling favorite moments from 365 days too quickly gone by. I see a lot of joy and excitement and I think it is lovely. I found myself writing similar things last year.

However, I don’t really want to do that now…because 2016 was painful for me and I would feel I was fabricating a little too much.

I am very uncomfortable writing that, because I actually worry a lot of that giving away even that little part of myself may not be safe for public spaces. But I do think, if even one person reads this who is also struggling…maybe they will feel less alone. I don’t pretend to have the sort of magical unicorn influence to energize you for next year, but I can at least say, that I know none of us are actually alone (even when it feels that way).

Winter is a covering. It allows a time for rest and reflection…the soil heals and moves beneath the layers of frost and snow in preparation for whatever Spring may bring. It can be a bitterly cold time that makes your bones feel hollow and long for warmth again. But it’s a season, like all the others, and therefore necessary.

Spring is on the way, bringing all the colors and fragrances back to us…so, how can we not have just a wee bit of hope? Accomplishments? Game-Plans? Diets? Hustle? Goals? I am too tired friends.

Yet I will always hold onto hope in anticipation of the life that spring brings.

A Happy New Year to you friends, creatives, clients — no matter where you are at. Take comfort, take joy.



It sifts from leaden sieves,
It powders all the wood,
It fills with alabaster wool
The wrinkles of the road.

It makes an even face
Of mountain and of plain, —
Unbroken forehead from the east
Unto the east again.

On stump and stack and stem, —
The summer’s empty room,
Acres of seams where harvests were,
Recordless, but for them.

It ruffles wrists of posts,
As ankles of a queen, —
Then stills its artisans like ghosts,
Denying they have been.

-Emily Dickinson


Posted in Life + Thoughts

Sometimes a simple shoot can wind up your favorite. I love when the weather clears un-expectedly and I’m able to put together something fun last minute. When the sun comes out in November here in Oregon, all the photographers emerge, groggy eyed like vampires …cameras in tow. This last minute portrait shoot with Malaika was no different.

Mamiya 645 AF | 80mm F/2.8 Lens | Kodak Portra 800 Film | Scans by PhotoVision















Co-Stylist + Location Assistance | Gina Neal Photography

Model Malaika McNamara

Location | Sandy River Delta in Troutdale, OR

Posted in Photographs