Brand Identity | Lindsay Helzer Floral

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Last summer, I had the honor of photographing Lindsay Helzer Floral Design’s brand shoot. Lindsay’s florals have a unique edge and she is not afraid of color. All her work, (even the softer palettes) have a pop to them that is so fun to be inspired by. So imagine my delight when I was offered the opportunity to create a full brand identity for her with all that beauty in mind. Lindsay was actually featured on the cover of Magnolia Rouge this year — you can see that full shoot from her and Cassie Roch HERE.

A little known fact? My degree is in Graphic Design and my original plan was to become a stationary designer and sell wholesale to boutiques and larger companies like Anthropologie. I operated a small freelance company under my name and did small contracted jobs while pursuing a custom line of stationary… before deciding to pursue photography full-time a couple years ago. I have found myself really missing that creative time at my notebook, and often wish I’d have kept that dream alive awhile longer.

I think as humans we are always evolving and changing…which pulls our focus and goals into different spaces every few years. I feel a new pull back to my roots in order to pursue some old dreams I thought had died. To say the least, it was wonderful to work my old design muscles in creating this brand identity for Lindsay.

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If you are a creative business owner, particularly if you are a wedding vendor — I still take on brand identity freelance work and am always up for collaborating on a styled brand shoot. You can contact me at jennikupelian@gmail.com for information on custom pricing and options.

To see Lindsay’s beautiful work you can find here online and on instagram.

All Images shot by Jenni Kupelian in Portland, Oregon, unless otherwise noted.