Last summer, I had the honor of photographing Lindsay Helzer Floral Design’s brand shoot. Lindsay’s florals have a unique edge and she is not afraid of color. All her work, (even the softer palettes) have a pop to them that is so fun to be inspired by. So imagine my delight when I was offered the opportunity to create a full brand identity for her with all that beauty in mind. Lindsay was actually featured on the cover of Magnolia Rouge this year — you can see that full shoot from her and Cassie Roch HERE.

A little known fact? My degree is in Graphic Design and my original plan was to become a stationary designer and sell wholesale to boutiques and larger companies like Anthropologie. I operated a small freelance company under my name and did small contracted jobs while pursuing a custom line of stationary… before deciding to pursue photography full-time a couple years ago. I have found myself really missing that creative time at my notebook, and often wish I’d have kept that dream alive awhile longer.

I think as humans we are always evolving and changing…which pulls our focus and goals into different spaces every few years. I feel a new pull back to my roots in order to pursue some old dreams I thought had died. To say the least, it was wonderful to work my old design muscles in creating this brand identity for Lindsay.



If you are a creative business owner, particularly if you are a wedding vendor — I still take on brand identity freelance work and am always up for collaborating on a styled brand shoot. You can contact me at jennikupelian@gmail.com for information on custom pricing and options.

To see Lindsay’s beautiful work you can find here online and on instagram.

All Images shot by Jenni Kupelian in Portland, Oregon, unless otherwise noted.


I’m gearing up to photograph Lindsay and Shawn’s downtown portland January wedding in just a week or so and I could not be more excited. This couple have such a warm and fun dynamic together on camera and I’m sure it’s going to be a fantastic day. Over the summer we did a little hike to Government Cove, a secluded space in the Columbia River Gorge. The dramatic sunset environment was the perfect space for their engagement photos.

Canon 5d Mark III | 50mm F/1.8 Lens | Kodak Portra 400 Preset + My Tweaks 



















Congratulations to Lindsay and Shawn! You guys are the best clients a girl could ask for!

Posted in Photographs

Styled shoots can be a lot of work and sometimes there just isn’t enough left over in my budget for the year to plan anything elaborate after workshops and equipment upgrades. That being said, I used to become bitter and jealous and say things like “I don’t know how all these photographers do styled shoots all the time.” The truth is there is always a way to create with the tools you have in the moment. So a friend and myself put together a last minute bridal portrait session near the Columbia River Gorge simply because we were inspired by the golden light of the day. I happened to have a rather outdated white maxi dress in my closet and I knew my mom had amazing florals growing in her front yard. Styled all a certain way, while not the most amazing styled shoot that ever happened, we were able to highlight our gorgeous model Malaika’s sweet spirit and create some lovely work for our portfolios. Sometimes that’s all you need!

Mamiya 645af | 80mm F/2.8 Lens | Kodak Portra 800 | Scans by PhotoVision 












All images shot near the Sandy River Delta in the Columbia River Gorge

Co-Styling + Location Assistance Gina Neal Photography

Model Malaika Mcnamara

Posted in Photographs

Sometimes a simple shoot can wind up your favorite. I love when the weather clears un-expectedly and I’m able to put together something fun last minute. When the sun comes out in November here in Oregon, all the photographers emerge, groggy eyed like vampires …cameras in tow. This last minute portrait shoot with Malaika was no different.

Mamiya 645 AF | 80mm F/2.8 Lens | Kodak Portra 800 Film | Scans by PhotoVision















Co-Stylist + Location Assistance | Gina Neal Photography

Model Malaika McNamara

Location | Sandy River Delta in Troutdale, OR

Posted in Photographs

More than any other kind of photographic moment, be it landscape, florals, or journalistic moments — I love portraiture. I love nothing more than expressing somebody’s soul on camera…if I’m lucky enough to pull it off.

I don’t know if I did…and I don’t know that my thoughts about the people below are even accurate having known them so briefly – but this is how they struck me and what informed how I took their photo.

Brooke (the first photo above) was one of my roommates, somebody who I enjoyed talking with and is a very interesting person. She has been through a lot in the past couple years and has a lot of wisdom born from the difficulties life can bring. Despite all that, she is a funny and engaging person with a light spirit who I really enjoyed getting to know. She is humble and doesn’t take herself too seriously, even though she really could because she’s totally beautiful and incredibly gifted.

Mamiya 645 AF | 80mm F/2.8 Lens | Kodak Portra 800 | Scans by PhotoVision 


While I watched Jonathan Canlas work with this family, I had decided not to shoot at all so that I could absorb whatever I could learn from how he works. However, this little girl had a quiet way about her that I thought was so sweet. In a brief moment while her parents were being photographed together, she was standing by herself kicking rocks around and I was able to quickly pull out my camera and take one image. While I know nothing about this little girl, my gut tells me this image represents her shy personality pretty accurately.


Maja was our model who worked really hard, never complained and talked to everyone with a spritely, joyful enthusiasm that I’ve only encountered a few times in my life. She is full of sweetness and legitimately loves everyone…judged nobody and treated everyone with respect. In a western world that has grown so entitled, Maja seemed completely contented and grateful to be right where she was, and nothing but a desire to absorb it fully. I was able to shoot this brief portrait of her during some downtime between shoots. It’s my favorite image from the whole workshop.

All images taken at the Forage + Fern Workshop in Galiano Island, British Columbia.

Posted in Photographs